For BAAS Agency, I managed a project for Uniqlo’s SS23 summer campaigns, focusing on their linen and Airism collections. For these campaigns, I was part of the team that was responsible for the entire campaign from concept to design to launch.

• Oversaw the creative and production process for Uniqlo's SS23 campaign.

• Designed and executed innovative activations like influencer-led linen artwork classes and aerial yoga sessions.

• We delivered a campaign strategy highlighting key product features and ensuring maximum engagement.