For Inner Circle, I’ve led all the brand activities in the Netherlands as their interim Brand Manager. I led influencer marketing, events, productions, and creative concepts. My work included organizing various events, from collaborations with The Hoxton and Amsterdam Light Festival to running clubs and speed dating experiences to an out-of-home meme campaign throughout Amsterdam. I ensured every event and campaign was perfectly branded and aligned with Inner Circle's identity.

• Directed all brand marketing activities in NL, leading influencer campaigns, events, and productions.

• Conceptualized and executed large-scale branded events, including different forms of partnerships, unique run clubs, and speed dating experiences.

• Created impactful marketing campaigns, such as an out-of-home meme campaign that boosted citywide brand visibility.

• Developed strategies to tap into new sub-communities, enhancing engagement and growth.